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The Impact of Digital marketing on consumers Behavior in Rwanda , a case of Vuba Vuba Africa LTD period from 2020-2024

Post Graduate
Author: Dylan yves Leyissika
Campus: Nyanza
Department: Marketing
Call Number: NYZ MBA 005 DYL 2025
Year: 2025
Reg. Number: M 02189/2022
Physical Location: Nyanza
Shelf Location:
Copies: 1
Availability: available

A Thesis submitted to the faculty of Economic sciences and Management in partial fulfillment of the requirements for the award of degree Master's of Business Administration(MBA), option of Marketing

Keywords

Digital Marketing Consumer Behavior Rwanda Social Media Marketing Content Marketing Email Marketing influencer partnership Mobile App prmotion Vuba Vuba Africa LTD