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The Impact of Brand Management on Consumer Preferences in Rwanda Industries Ltd (2019-2022)

Under Graduate
Author: JANA Solange
Campus: Kigali
Department: Marketing
Call Number: KGL DMARK 114
Year: 2024
Reg. Number: 17323/2020
Physical Location: Kigali
Shelf Location:
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial fulfullment of teh Requirements for the Award of Bachelor's Degree in Business Administration (BBA) Option of Marketing.

Keywords

Brand management Consumer Preference Rwanda.