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Effect of Digital Marketing on Consumer Buying Behavior in Rwanda. Case of SULFO Rwanda Industries (2021-2023)

Under Graduate
Author: UWANYIRIGIRA Diane
Campus: Kigali
Department: Marketing
Call Number: KGL DMARK 121
Year: 2025
Reg. Number: 17281/2020
Physical Location: Kigali
Shelf Location:
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial fulfullment of teh Requirements for the Award of Bachelor's Degree in Business Administration (BBA) Option of Marketing.

Keywords

Digital Marketing Consumer Buying Behavior.