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THE CONTRIBUTION OF VISUAL ADVERTISEMENTS ON CONSUMER BUYING DECISIONS. A CASE STUDY: BRALIRWA LTD CUSTOMERS (2017-2019)

Under Graduate
Author: Fiacre DAYENU NTIGURA
Campus: Kigali
Department: Marketing
Call Number: KGL 73 DMARK
Year: 2019
Reg. Number: KGL 11027/2016
Physical Location: Kigali
Shelf Location: KGL 73 DMARK
Copies: 1
Availability: available


A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements for the Award of the Bachelor's Degree in Business Administration. Department of Marketing

Keywords

Visual advertisement Customer buying decisions