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THE EFFECT OF MARKETING STRATEGIES ON PERFORMANCE OF FINANCIAL INSTITUTIONS IN RWANDA. CASE STUDY: BANK OF KIGALI HEADQUARTERS. PERIOD: 2014-2017

Under Graduate
Author: Phionah MIHAYO UMUHOZA
Campus: Kigali
Department: Marketing
Call Number: KGL 78 DMARK
Year: 2019
Reg. Number: KGL 09791/2015
Physical Location: Kigali
Shelf Location: KGL 78 DMARK
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements for the Award of Bachelor's Degree in Business Administration (BBA). Option: Marketing

Keywords

Marketing Strategies Performance Financial Institutions Bank of Kigali Headquarters