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CONTRIBUTION OF BRANDING ON BUYING BEHAVIORS OF CUSTOMERS IN RWANDA. A CASE STUDY OF BRALIRWA LIMITED (KICUKIRO DISTRICT). PERIOD: 2015-2018

Under Graduate
Author: Providence MUKANKUSI
Campus: Kigali
Department: Marketing
Call Number: KGL 80 DMARK
Year: 2019
Reg. Number: KGL 10852/2019
Physical Location: Kigali
Shelf Location: KGL 80 DMARK
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements for the Award of Bachelor's Degree in Business Administration (BBA). Option: Marketing.

Keywords

Branding Buying Behaviors Customers BRALIRWA Ltd Rwanda