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ROLE OF BRANDING ON FINANCIAL PERFORMANCE OF MANUFACTURING COMPANIES IN RWANDA .A CASE STUDY OF BRALIRWA LTD (2016-2018).

Under Graduate
Author: Sharon MURUNGI
Campus: Kigali
Department: Marketing
Call Number: KGL 83 DMARK
Year: 2019
Reg. Number: KGL 10470/2015
Physical Location: Kigali
Shelf Location: KGL 83 DMARK
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements for the award of a Bachelor's Degree in Business Administration Option Marketing .


Keywords

Branding and financial performance