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EFFECTIVE MARKETING COMMUNICATIONS AS TOOLS FACILITATING CONSUMER BUYING BEHAVIOUR. A CASE STUDY OF URWIBUTSO ENTREPRISE. PERIOD: 2017-2018

Under Graduate
Author: Hope TUNGA
Campus: Kigali
Department: Marketing
Call Number: KGL 88 DMARK
Year: 2019
Reg. Number: KGL 11319/2016
Physical Location: Kigali
Shelf Location: KGL 88 DMARK
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements for the Award of Bachelor's Degree in Business Administration. Option: Marketing

Keywords

Marketing Communications Consumer Buying Behaviour Urwibutso Entrprise