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THE EFFECT OF MARKETING STRATEGIES ON FINANCIAL PERFORMANCE OF BANKING INSTITUTIONS IN RWANDA. A CASE STUDY OF BANK OF KIGALI HEADQUARTER(2015-2018)

Under Graduate
Author: Flavia MUTONI
Campus: Kigali
Department: Finance
Call Number: KGL 1564 DFIN
Year: 2019
Reg. Number: KGL 11034/2016
Physical Location: Kigali
Shelf Location: KGL 1564 DFIN
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements for the award of the Bachelor's Degree in Business Administration ,Option Finance .

Keywords

Marketing strategies Financial performance Banking Institutions