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Impact of Digital Marketing on Consumers Behavior in Rwanda. Case of vuba vuba African LTD (2020-2024)

Post Graduate
Author: Yves Dylan LEYISSIKA
Campus: Kigali
Department: Marketing
Call Number: MBA 5 : LEY 2025
Year: 2025
Reg. Number: M02189/2022
Physical Location: Kigali
Shelf Location: MBA 5 : LEY 2025
Copies: 2
Availability: available

Thesis Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration option of Marketing

Keywords

Digital Marketing Consumer Behavior Socio-media Marketing Content Marketing E-mail Marketing Influencer Partnership Mobile App Promotion Vuba vuba African LTD