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THE ROLE OF PROMOTION IN INFLUENCING CUSTOMER PURCHASING DECISION IN TELECOMMUNICATION COMPANIES IN RWANDA. A CASE STUDY OF AIRTEL RWANDA LTD. 2012-2014

Post Graduate
Author: Noel UWAYO
Campus: Nyanza
Department: Marketing
Call Number: MBA 3 : UWA 2015
Year: 2015
Reg. Number: MBANY/00072
Physical Location: Kigali
Shelf Location: MBA 3 : UWA 2015
Copies: 1
Availability: available

A Thesis Submitted to the Coordination of MBA Program, Faculty of Economic Science and Management, in Partial Fulfillment of the Degree of Master of Business Admnistration, Option of Marketing.

Keywords

Mobile Telecommunication Promotion Customer Purchasing Decision.