Back to search

THE MARKETING STRATEGY AND ITS INFLUENCE ON CUSTOMER RETENTION IN BUSINESS ORGANIZATION. A CASE STUDY OF SULFO LTD: 2015-2017

Under Graduate
Author: Olive NYIRAKANYANA
Campus: Kigali
Department: Finance
Call Number: KGL 1522 DFIN
Year: 2019
Reg. Number: KGL 10628/2016
Physical Location: Kigali
Shelf Location: KGL 1522 DFIN
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements for the Award of Bachelor's Degree in Business Administration (BBA) in Finance.

Keywords

Marketing Strategy Influence Customer Retention Business Organization Sulfo Ltd