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THE EFFECT OF BRAND IMAGE ON CONSUMER PREFERENCE. CASE STUDY OF INYANGE INDUSTRY (2016-2019)

Under Graduate
Author: Deborah NYAMWIZA
Campus: Kigali
Department: Marketing
Call Number: KGL 89 DMARK
Year: 2020
Reg. Number: 11696/2017
Physical Location: Kigali
Shelf Location: KGL 89 DMARK
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements for the Bachelor's Degree in Business Administration (BBA), Option: Marketing

Keywords

Brand Image Consumer Preference Inyange Industry