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Effect of New Product Launch Strategies on Organizational Brand Awareness, Case of Skol Lager Launch in Skol Brewery Company LTD (2017-2019)

Post Graduate
Author: Fabrice Kwizera
Campus: Kigali
Department: Project Management
Call Number: MBA 102 : KWI 2030
Year: 2030
Reg. Number: M00905/2018
Physical Location: Kigali
Shelf Location: MBA 102 : KWI 2030
Copies: 1
Availability: available

A Dissertation Submitted to The Faculty of Economic Sciences and Management in Partial of Fulfillment of the Requirements for The Award of Master of Business Administration. Project Management .

Keywords

Awareness Bland Product Launch Organizational Strategies.