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Effect of New Product Launch Strategies on Organization Brand Awareness. Case of Skol Lager Launch in Skol Brewery Company LTD (2017-2019)

Post Graduate
Author: Fabrice Kwizera
Campus: Kigali
Department: Project Management
Call Number: MBA 106 : KWI 2023
Year: 2023
Reg. Number: M00905/2018
Physical Location: Kigali
Shelf Location: MBA 106 : KWI 2023
Copies: 1
Availability: available

A Dissertation Submitted to the Faculty of Economic sciences and Management in Partial fulfillment of the Requirement for the Award of Master's of Business Administration (MBA) Project management.

Keywords

Awareness Brand Product launch Organizational strategies