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The Role of Product Packaging on Consumer Buying Behavior in Manufacturing Sector. Case Study:INYANGE Industry. Period: 2014-2016

Under Graduate
Author: Dorothy MUGIRENTE
Campus: Kigali
Department: Marketing
Call Number: KGL 53 DMARK
Year: 2017
Reg. Number: KGL 08834/2014
Physical Location: Kigali
Shelf Location: KGL 53 DMARK
Copies: 1
Availability: available


A dissertation submitted to the Faculty of Economic Sciences and Management in partial fulfillment of the requirements for the award of Bachelor's Degree in Business Administration (BBA)

Keywords

Product Packaging Consumer Buying Behavior Manufacturing Sector