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CONTRIBUTION OF BRANDING ON CONSUMER BUYING BEHAVIOR IN RWANDA TELECOMMUNICATION. A CASE STUDY OF MTN RWANDA HEADQUARTERS (2016-2018)

Under Graduate
Author: Grace MUNYANA
Campus: Kigali
Department: Marketing
Call Number: KGL 72 DMARK
Year: 2019
Reg. Number: KGL 11091/206
Physical Location: Kigali
Shelf Location: KGL 72 DMARK
Copies: 1
Availability: available



A Dissertation Submitted to the Faculty of Economic Sciences and Management in Partial Fulfillment of the Requirements of the Award of Bachelor's Degree in Marketing

Keywords

Branding Consumer buying behavior Telecommunication